Whether you need to be professionally reputable or not, your personal reputation should be treated like a brand. In order to make your "brand" successful, you need to understand how people see you. Here are five reputation-building tips from expert Lida Citroen.
1. Discover — Uncover your current reputation. How are you known today? How do others feel about you and perceive your value?
2. Desire — Think about the reputation you desire to have. What would you like to be known for? How would you like others to refer to you? Attach as much description and thought to your desired reputation as possible. This will help create the strategy to bring that vision to life.
3. Define your target audience. To what group of people must your reputation be relevant and compelling (note: it’s not “everyone”). Focus on learning everything you can about the audience you will promote your brand towards.
4. Design — Create a strategy to build towards your desired brand, focusing on the audience who must find you relevant. Put goals and benchmarks on the strategy, and consider all marketing channels as possibilities.
5. Deploy your marketing strategy through social media, image, body language, messaging and communications, PR and all of the tools available to you. Consistency and intention are key! Be the same person online as in person, stay authentic and relevant, and build your reputation over time to achieve your desired brand.
For more information, visit http://www.prweb.com/releases/2013/1/prweb10351711.htm
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