After traveling to several countries, you start to realize that 75% of the stuff sold in souvenir shops exist in every souvenir shop around the world, just with the name or image altered. Try to search for items that are region-specific, such as special alcohol or spices, fabrics or materials. Also check to see if it was actually made in the country you're visiting. A friend of mine from China joked that she has a hard time buying souvenirs because everything she picks up is actually made in China. Even if it takes a little more searching, your family and friends will appreciate the extra effort.
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