How to verify the authenticity of the online business?

IT IS BLACK FRIDAY!

Before purchasing online, make sure you not only get the best deals, but you will also receive your products.

There are some steps to follow in Australia:

1 - Check for an ABN (Australian Business Number):

Use ABN Lookup (https://abr.business.gov.au/) to verify the business registration status.

Verify the Domain Name:
Use a WHOIS lookup tool (e.g., https://whois.domaintools.com/) to check the domain registration details.

Look for Contact Information:
Ensure the business provides a physical address, phone number, and professional email (not generic ones like Gmail).

Check Reviews and Reputation:
Look for customer reviews on independent sites like Google Reviews, Trustpilot, and ProductReview.com.au.

Verify Social Media Presence:
Ensure the business has an active and consistent presence on social media platforms (e.g., Facebook, Instagram, LinkedIn).

Look for Trust Seals or Security Certificates:

Check for HTTPS encryption (padlock symbol) and recognized trust seals for secure transactions.
Search for Regulatory Compliance:

Verify compliance with Australian Consumer Law via the ACCC website (https://www.accc.gov.au).

Check for a Physical Location:
Verify the business address using Google Maps or other local directories.

You can check all of the above and get the best deals at https://zure.com.au/