Looking at a possible career in radio? Or maybe you are already working in the field, and want to stay in it? Broadcasting is a notoriously difficult field to break into, and once you're there, most people stay. So how do you get your foot in the door? And then once you're inside, how do you stay? Here are some tips, direct from an employee on the inside:
1. Get out there! If you're a student, check out on-campus radio stations and see if you can volunteer to get on the air, or help out around the office. If you're not in school, check out local public broadcasters for free training programs and volunteer opportunities. Find a place to go, and give it a whirl!
2. Try everything! Radio stations need people from all kinds of backgrounds; salespeople, marketers, engineers, entertainers... the list goes on. Chances are, whatever your background is, there's a place for you in the world of radio. If you get the chance to volunteer, try different roles. Maybe you abhor the idea of being on the air, but love marketing? Try handing out t-shirts at a local music festival. Or going on a sales call. There are a multitude of directions to go.
3. It's all about relationships! Conjure up a good report with the people you are working with. Keep a record of sales reps, producers, and other contacts you come within reach of. Also, if you are on the air and want to head in that direction, get recordings for your sound check. Keep in touch with booking agents. Make the most of the opportunity once you get in the door! And as always, don't be a jerk. Nobody likes a jerk.
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