We can all spot people who are phony. Many of us have been in situations where we have had to 'seem interested' in something. In sales, don't pretend--be yourself. If you are making small talk with someone, don't pretend to be interested in something you are not. Being yourself comes through to the potential buyer as confidence and honesty. Source: Gord Carley Bio: Gord Carley has run sales-driven publishing businesses for 20+ years in the process hiring and training hundreds of sales representatives.
