As the branding voice for Canada’s national televised weather channel, The Weather Network, I have the pleasure of providing voice over intros & extros, on a weekly basis, for the various on-air weather features and segments.
When you’re speaking to a broad range of people your sound needs to be appealing, non-distracting and, well, almost blend into the background enough so that it doesn’t stand out as much as simply keeps elements (commercials, features, etc.) transitioning and moving along smoothly.
With a network catering to such a wide spectrum of viewers I try to ensure my vocal approach is as non-intrusive as possible while still commanding a presence to do the job required. Thus, this would be one of the more laid-back styles to the branding voice delivered:
