Running a successful social media campaign involves lots of interaction -- not only with your followers via different social media outlets, but also between you [the manager] and the pages you manage. There's a reason many social media pages include analytics for company pages. Use them! These analyses will help you with the following: knowing what posts are being clicked on the most or least, what time of day your followers are most active, and how many people your pages are reaching via the people who follow your direct followers. You can export this data and use it to create graphs, tables or charts that clearly document the successes and failures of your social media campaign.
